Overview

Jingit, a local startup, is a real-time events based payment platform. Jingit merges payments and marketing, bringing marketing dollars into consumer transactions as managed currencies in real-time, a unique and competitive capability. All other solutions in market work on a post-transaction basis. The arrival of real-time events-based payments solves multiple problems across multiple sectors including retail, publishing and the Internet of Things (IoT).

At Jingit, I led the UX and creative initiatives that were instrumental in designing and developing an omnichannel payment and engagement platform to facilitate consumer engagements, product and retail location check-ins and real-time token-based online payments, resulting in and unprecedented 94% engagement completion.

My Role
Hands-on Experience Design Director

Responsibilities
User Research, Product Strategy, Aligning Stakeholders on Product Goals, Prototyping, Design User Flows, Visual Design, Interaction Design

Tools and Methods
Adobe Photoshop, Agile

Pilot Programs
Target, Walmart, General Mills, Red Cross

Jingit Visa Debit Card Partner
U.S. Bank

Research

Usability testing

During my tenure at Jingit, we executed many qualitative interviews and shop-along research by following Jingit consumers in-store using our mobile app to perform real-world check-in engagements. These experiments were often completed at our participating pilot program stores such as Target or Walmart. To keep in the spirit and core principles at Jingit, we paid our consumers cash via mobile offers to engage in this research.

Typical shop-along usability testing included the following activities to demonstrate the full capabilities and overall desired Jingit user experience:

1. Brand Check-ins: Ensure test users qualified for engagements based on qualifying store location, age, sex, type of brand engagements, etc.

2. Scan product barcodes: For the engagement to be successful, it was imperative that the scanning barcode experience was easy and intuitive when consumers engaged with actual products

3. Verify Payments/Transactions: With every engagement and payment earned, we validated money transfer to Jingit Visa Debit Card and successful purchase of in-store purchases.

Key findings

Jingit consumers convey a huge desire to engage with brands when getting paid cash in real-time, resulting in and unprecedented 94% engagement completion.

Cash is King
Credits, points or coupons are antiquated and limited in there effect to engage consumers, validating our core belief that cash is a better carrot when engaging with brands or driving in-store traffic.

Brand Check-ins are viable merchandising tool
Jingt’s real-time events based platform was effective in targeting various demographics while encouraging consumers to physically pick up brands in qualified stores, ultimately enticing purchase.

Real-time Payments
Presenting Jingit consumers a dedicated earning screen reinforced the gamification shopping experience where earnings are applied in real-time to consumers mobile wallet. Our findings concluded that consumers still enjoy paying with a debit card, which is ubiquitous, until mobile payment adoption increases.